High fashion designers React To fur-free movement, and animal rights activist across the world are happy to see change.

Fur happens to be the most debated fashion topic. To Fur or Not To Fur? That is the question. I myself do not wear fur. Tommy Hilfiger, Calvin Klein, Stella McCartney, Zara, ASOS, and Hugo Boss, have all pledged to become fur-free.  The latest addition to this impressive list is Giorgio Armani. Hugo Boss, also pledge this past July to become completely fur-free by their 2016 autumn collection. Being, the most recent one to pledge, Giorgio Armani, the Italian design house has vowed to go fur-free following years of appeals from animal rights activists. Armani Pledges To Go Fur-Free Following Years Of Appeals From Animal Rights Activists.

But this isn’t the first time Giorgio has pledged to go fur-free. Back in 2007, the Italian designer shared his intentions to discontinue the use of fur in his intentions, but didn’t commit, sending rabbit fur down a fall/winter 2008 runway. This resulted in criticism from PETA, several anti-fur protests taking place in front of Armani stores all over the world. So what’s changed this time? After all he’s said he’d go fur free before, did he suddenly go a concious and start feeling bad for all those poor bunnies he needed for his fashions?

Of course no victory can be gain without some controversy.

Too many animal’s die for fur today.

Too many animal’s die for fur today.

Karl Lagerfeld, Chanel’s head designer and creative director, has been quoted saying: “For me, as long as people eat meat and wear leather, I don’t get the message.” On the other hand, animal rights associations were quick to applaud Hugo Boss for taking the fur-free pledge.

Claire Bass, Executive Director of Humane Society, said: “Hugo Boss’s firm commitment to go completely fur-free sends a really powerful message to other luxury brands, that animal cruelty is never fashionable.” Only time will tell if this message is powerful enough to change the minds of many fur loving luxury brands. But with the growing support for the vegan and cruelty-free movements, there has never been a better time to advance the fur-free cause.

It will be interesting to see how the fashion world responds to the added pressure to respect animal rights, while still keeping their fur wearer brand loyalists happy.

you can support the fur free alliance by visiting and joining here:  http://www.furfreealliance.com/our-issues/ The Fur Free Alliance is a coalition of 38 animal protection organizations worldwide.